Murray Pure

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We were engaged by the Victorian Government to produce a series of promotional videos focussing on premium Victorian produce for key export markets. This was a solution in response to the COVID-19 travel restrictions. The videos served as an innovative way to engage with Australia’s key export markets in lieu of attending international trade shows.

For the Murray Pure project, we brought together two parallel universes by telling the story of the meat processing plant’s marketing manager and the chef of a restaurant they supply. Key messages were traceability, food safety and systems that instil confidence in the product.

Client

Victorian Government

Project

Promotion of Victoria’s premium food and beverage products

Director

Tim Hollands

Videography

Julia Wharington

Date

4 March 2021