We were engaged by the Victorian Government to produce a series of promotional videos focussing on premium Victorian produce for key export markets. This was a solution in response to the COVID-19 travel restrictions. The videos served as an innovative way to engage with Australia’s key export markets in lieu of attending international trade shows.

Melbourne’s coffee culture was at the heart of this video for First Press Coffee. We strongly focussed on the two owners’ innovation story while showcasing their target market in this fun lifestyle video.