We were engaged by the Victorian Government to produce a series of promotional videos focussing on premium Victorian produce for key export markets. This was a solution in response to the COVID-19 travel restrictions. The videos served as an innovative way to engage with Australia’s key export markets in lieu of attending international trade shows.

To tell MILKLAB’s story, we approached this video from the barista’s perspective. Brand validation comes by association, with two expert users from trendy coffee establishments endorsing MILKLAB’s dairy and alternative milks.